CASE - CLARO

Curitiba. Nossa cidade, é Claro! Um case de relações públicas com os públicos de regiões estratégicas para a marca.

Categoria(s): Comunicação Estratégica, Planejamento

21.jan.2021

O objetivo desta ação de comunicação da operadora Claro nos estados do Paraná e Santa Catarina, era consolidar os atributos de qualidade e proximidade com a população das principais capitais no Brasil.

Para as cidades de Curitiba e Florianópolis criamos um plano de Relações Públicas integrado, visando o lançamento de nova tecnologia e da expansão de serviços nestas praças específicas.

Foram publicadas mais de 30 matérias de mídia espontânea, além da geração de buzz em mais de 15 perfis de influenciadores relevantes de cada cidade.

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